Alexandave Industries Ltd began in 1980 as one of the premier suppliers of free weight equipment to the US, European, and Japanese market. A&D’s focus on product quality and innovation lead to the birth of ALEX Athletics brand, co-founded with Karstadt Warenhouse of West Germany in 1982, has been part of the German fitness market ever since. Our business adventured into the senior wellness and rehab market with the Alexia line in 2008 intending to improve the quality of life for senior citizens everywhere. 40+years later, we are still here, improving our craft, empowering businesses and individuals everywhere.