top of page
Search

Overcoming Ageism: Unlocking the Business Potential of Older Workers

Writer: Sourcing CaresSourcing Cares

Updated: Feb 10

Humanoid robots to benefit elderly care in China’s expanding market
Fostering an inclusive workplace where experienced professionals and younger generations collaborate to drive innovation, growth, and transformation. (Source: ChatGPT)

The latest Ageing Better report highlights a critical issue in today’s workforce: ageism significantly undermines experienced talent's value. With 24% of respondents perceiving workers over 50 as unprofitable due to assumptions about their performance and adaptability, and 22% dismissing the need for training investments in older employees, these findings reveal a troubling trend that could hinder business growth and workforce diversity.


Key Insights


  1. Prevalent Ageist Bias:

    • Approximately 32% of survey participants believe older workers are less competent with technology. This misconception limits access to a skilled and experienced workforce, which is essential in a technology-driven market.


  2. Decision-Maker Perceptions:

    • Ageist attitudes are particularly pronounced among hiring managers and leaders, especially those who are male and possess advanced educational qualifications. This entrenched bias can adversely affect corporate hiring strategies.


The Business Case for Inclusivity


Addressing ageism is not merely a social responsibility; it is a vital business strategy. Companies that embrace inclusive hiring practices and workforce diversity can:


  • Leverage Expertise: Tapping into the knowledge and experience of older workers fosters innovation and enhances problem-solving capabilities.


  • Enhance Talent Retention: By challenging outdated stereotypes, organizations can improve employee satisfaction and loyalty, reducing turnover rates.


  • Boost Productivity: A diverse workforce that includes older employees can lead to increased productivity as teams benefit from varied perspectives and skills.


  • Drive Sustainable Growth: Companies that prioritize inclusivity are better positioned to adapt to market changes and meet evolving customer needs.


The Age Without Limits Campaign


The Age Without Limits campaign, led by the Centre for Ageing Better, aims to reshape perceptions of older professionals and unlock their full potential in the workplace. By transforming workplace attitudes toward age diversity, businesses can create a more resilient and agile workforce capable of meeting today’s demands.


Conclusion


Overcoming ageism is crucial not only for fostering a fair workplace but also for enhancing overall business performance in an increasingly competitive landscape. By recognizing the value of older workers and implementing inclusive strategies, organizations can unlock significant market potential, driving growth and innovation while building a more diverse workforce.


Comentarios


銀杏+Anke+侒可傳媒 2.png

Publisher: Anke Media Corp.

Address: 6F, No. 8, Aly 30, Ln 358, Ruiguang Rd., Neihu Dist.,

Taipei City 114, Taiwan

Tel: +886-2-77296189

Email: info@ankemedia.com

  • Facebook
  • LinkedIn

© 2023 by Anke Media Corp. All rights reserved.

bottom of page